Harvard School of Public Health
visual identity logo design
Role:
I developed and presented concepts and iterations to the client’s committee, engaging in a valuable feedback conversation. The final logo features the school’s shield trisected by two convergent lines heading in an upward trajectory to illustrate the power of the two fields coming together as one. The three fields of color created by the lines also have significance, signifying business, public health and Harvard, the institution that unites the two disciplines through education.
Case:
Harvard School of Public Health needed a visual identity/ logo for its newly founded certificate program in Business Leadership and Public Health. The keyword at the center of our exploration was “convergence,” as the core value of the program was how the two disciplines- business and public health- could come together to benefit humanity and each other.