BlackRock Tax-Managed Equity Animated Video
Art direction and illustration for narrative animated video
Case:
Blackrock needed an animated video that would inform viewers about the benefits of their tax-managed equity accounts. It was to draw from the master brand’s look and feel and required custom illustrations to represent the abstract and nuanced details of the product.
Role:
Created custom illustrations and storyboarded them according to the video narrate. I worked closely with the creative director/ copywriter, producer and especially animator to edit and adjust illustrations for the animation.
Original illustrated storyboards:
