El Pollo Loco Hispanic Heritage Month: Campaign identity and print assets
El Pollo Loco Hispanic Heritage Month “MoreThanTacos” campaign and event collateral
Branding, Email and event asset design
Role:
Designed a logo Inspired by the sunny southerly longitude of the Hispanic diaspora, which also refers to food staples in Latin cuisines. I incorporated the logo into a variety of assets across the month-long campaign, culminating in an in-person influencer and press event, for which I created invitations, signs, menus, product labels, stickers and a step-and-repeat backdrop. The hashtag and event photography were shared widely and well-received in the media.
Case:
El Pollo Loco’s Hispanic Heritage Month campaign in 2022 sought to raise awareness of the breadth of Hispanic foods from across the diaspora with the hashtag #MoreThanTacos. They wanted a logo, look and feel, emails, and event assets for an in-person influencer event.
Save the date, invitation, and signage for Hispanic Heritage month event in Los Angeles:
Event photography and social images from Hispanic Heritage Month event featuring designed assets (signage, menu, step and repeat, gift bag and labels):
