GWEN “Women of New York” Newsletter
Newsletter hero illustration and layout design
Case:
Edelman New York’s Global Woman’s Equity Network (GWEN) needed a redesigned newsletter header and layout to highlight and celebrate women in their New York office. The illustrated header needed to honor the diversity of women in Edelman’s New York community and feel unique to NYC.
Role:
I was inspired by every New Yorker’s great equalizing experience: the daily subway commute and often beautiful mosaics that can enliven it. I illustrated a colorful header with intricate tessellated details as well as mosaic-inspired icons to unify the newsletter layout.
Alternative illustration considered for hero, showing THE woman of New York, however lacked representation of diversity: