Citizens Union Elect NYC Campaign Logo
Logo design
Role:
The brand already used the official colors of New York City, so we explored different applications of city and voting iconography that would communicate to the majority of eligible New Yorkers. The final design was selected for its integration of voting iconography with The City itself.
Case:
For their 2022 voter education campaign, Citizen’s Union wanted a flexible logo that spoke to New Yorkers, especially 1st-time voters. The logo had to align with their master brand but also had to be able to stand alone.
