Techstars Foundercon 2025
An invitation-only 3-day event held annually by Techstars, bringing together startup founders, mentors, investors, and corporate partners from across its global network.
Role:
Solo designer, three-month production window. I built on the existing color palette and developed a flexible grid system and custom iconography for a fresh, engaging, Boulder-specific look that could be easily customized for every touchpoint, from the first social post to the step-and-repeat on stage.
Results:
3,500+ attendees (61% founders)
40 speakers · 15 sponsors · 25 sessions & activities
2,300+ attendee connections made
NPS of 36 — up 16% from 2023
Case:
FounderCon, Techstars' flagship three-day conference, had always relied on outside design firms for its identity and production. For the 2025 edition in Boulder, Colorado, that changed: the full identity needed to be built entirely in-house, on a three-month timeline, and feel distinctly Boulder. Scope included:
Signage & wayfinding
Event swag
Stage & environmental design
Pre-event digital marketing & social campaign
Social Media
Swag
